Marketing Audit Program

Pool Marketing Audit: Discover What’s Holding You Back — and How to Fix It

Uncover exactly how your pool company can generate more high-quality leads, outrank competitors, and increase sales — without spending another dollar on PPC ads.

 

We focus on helping you get found by people who are looking to build a pool.

Here Are Real Results Achieved by One of Our Clients

$1,000,000

$ Saved by Eliminating PPC Ads

$1,602,110

$ Average Yearly Revenue from Website Leads

$20,000,000+

$ Revenue Generated from JPI Turnkey SEO Services

Here are some screenshots from a pool builder who is enrolled in our Success-Based Marketing Plan (turnkey).  This data in their dashboard allows them to see measurable results.  View more Case Studies of Pool Builder Marketing here.

Achieving Measurable Results and Dominate Your Market

Get a Complete Deep-Dive Audit (one-time fee with no commitment)

Most pool companies have no idea how much opportunity they’re leaving on the table.
Our Pool Marketing Audit is a powerful, data-driven analysis that reveals where you’re losing leads — and shows you how to fix it.

You’ll receive a custom report, competitor data, and a clear, 90-day action plan that outlines how to improve rankings, boost conversions, and grow your revenue.

 

Our audit for you is not just an automatically generated generic report.  We create bespoke audits based on our client’s services, the markets that they work in, and the competitors that they have.

Let's Discuss What Would Be Best for You!

What’s Included in Your Audit:

You’ll get the full playbook of what we’d do if we were in charge of generating sales from your website.  It is loaded with clear, no-fluff actions that will improve your marketing.  It will be actionable information that you can use to: improve lead generation from your website, improve exposure for you in Google Maps, help you generate sales, and more.

You’ll walk away with a complete audit report + a clear 90-day action plan!

We will even include a custom-built marketing dashboard that we designed specifically for pool companies.  You can use it for 2 months (free) even if you choose option 1. and if you choose Option 2. With our Turnkey Marketing, you will have an ongoing dashboard.

  • Website Performance Review – We analyze your design, structure, loading speed, and conversion flow to identify issues that stop visitors from becoming leads.
  • SEO & Keyword Analysis – Discover which high-value searches you need to rank for — and how to claim those top spots.
  • Content Strategy – We outline the content strategy that needs to be adopted in order to effectively target all of the most valuable searches.
  • Google Maps & Local SEO Insights – See exactly where you appear in the Map Pack and what’s required to move up.
  • Competitor Breakdown – Compare your visibility, traffic, and lead potential against top pool companies in your area.
  • AI-Powered Recommendations – Using our Outrank Competitor AI Tool, we deliver smart strategies tailored to your market.
  • 90-Minute Strategy Call – Review findings, ask questions, and plan your next steps with our marketing team.

Get Your Audit & Strategy and Dominate Your Market!

Get Your Audit & Strategy

It’s 100% your call to move forward or implement the actions yourself.

Your Options After the Audit

Option 1: Do It Yourself

You can take our Audit Report and use your own team or vendor to make improvements. You’ll have all the data, insight, and strategy you need to take action immediately.

Option 2: Let Us Do It for You (Turnkey Services)

Prefer to have experts handle it?
We’ll implement every recommendation for you — from SEO and Google Maps optimization to on-site improvements.

    • First month free
    • Then just $4,000 per month
    • Includes ongoing content, SEO, analytics, and growth tracking

You’ve already invested in the audit, so your first month of implementation is on us.

Why This Matters

  • Stop relying on PPC ads and start generating leads organically.
  • Identify exactly what’s holding your website back.
  • Outrank your competitors for the most valuable searches in your market.
  • Turn your website into a consistent, predictable source of new projects.
  • Get the same proven system that has helped our clients generate millions in revenue from website leads.

Pool Marketing Audit & Strategy FAQs

1. What is the Pool Marketing Audit & Strategy Program?

It’s a complete, data-driven evaluation of your marketing performance. We analyze your website, SEO, Google Maps rankings, and lead flow to identify what’s working, what’s not, and where the biggest growth opportunities are. You’ll receive a detailed report and a 90-day action plan showing how to generate more high-quality leads and increase sales.

The audit is a one-time fee (typically $6-$8k). This includes your full audit report, a competitor analysis, and a one-on-one strategy session to review your results and recommendations.  There are a few variables that affect pricing such as the number of markets that you work in.

You have two options:

    • Do it yourself: Use your audit and 90-day plan to make improvements in-house.
    • Let us do it for you: We can implement all recommendations for you through our Turnkey Marketing Program — your first month is free, then it’s just $4,000/month, with no long-term commitment.

Once we have your information, you’ll receive your completed audit report and strategy session within 14-21 business days.

We look at every major area that impacts your ability to generate leads and sales:

    • Website structure and performance
    • SEO and keyword optimization
    • Google Maps and local search rankings
    • Competitor analysis
    • Conversion optimization
    • Review and reputation management
    • Lead follow-up and automation opportunities

Every company’s situation is different — but many of our clients have achieved dramatic results. For example, Platinum Poolcare eliminated PPC spending, saved over $1,000,000, and generated over $20 million in sales from organic website leads. In the last 8 years they have averaged over $1.6M in revenue from their website leads.  Your audit will show the path to achieve similar growth.

No. There are no long-term commitments. The audit is a one-time service, and if you choose to move forward with our Turnkey Marketing Program, you can cancel at any time after 6 months.

Unlike generic audits, this program is designed exclusively for pool companies. We know your industry, your buyers, and the competitive landscape. We have helped pool companies generate amazing results by focusing on identifying the most valuable searches to target organically.  These are the searches being done by people who intend to hire a pool company.  This helps increase the quality of the leads that you will generate.  

 

The custom built dashboard that we will create for you is a proprietary dashboard that we have designed to help pool companies.

 

We don’t just take a volume-based approach to your SEO strategy like many SEO companies.  We focus on quality.

Every audit is handled by our in-house team at JP Innovation, the creators of PoolBuilderLeads.ai. We’ve spent years helping pool builders generate millions in revenue from organic leads — no outsourcing, no templatesRead more about how we have helped some pool companies here.

Simply click the link below and complete the short form. We’ll schedule your strategy call and start collecting data to build your audit.

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