Success Stories – Fixed Fee Turnkey Marketing Pool Builder Case Study #1
From $8K a Month in Ads to $20M+ in Revenue
The Challenge
When this pool company first came to us, they were spending $7,000–$8,000 every month on PPC ads just to keep the phones ringing. Their website wasn’t ranking for any of the most valuable searches, which forced them to rely on paid ads to compete. It was expensive, unpredictable, and unsustainable.
Our Approach
The first thing we did was review the services they provide and the area they work in. We then created a strategy to increase their online exposure among people looking to hire a pool builder. No ads. We conducted extensive research. We identified the Most Valuable Searches and the competitors for each. We built them a custom dashboard to track all of this data. We use the data every week to create further improvements to their Google rankings.
They did not have to do anything. We do all of the heavy lifting. We continually optimize and refine our strategies to enhance our clients’ rankings, enabling them to outrank their competitors in the Most Valuable Searches.
What are the Most Valuable Searches?
They are searches conducted by people who intend to hire a pool builder.
We research based on your market, competitors, and services. We create and optimize your content so you rank better for searches that generate leads that convert to sales.
We transitioned them into our Fixed-Fee Turnkey Marketing program and immediately went to work:
- Built and launched a brand-new website designed to attract and convert homeowners
- Optimized every page for high-value keywords that real pool buyers use
- Implemented an ongoing SEO strategy, continuously optimizing for over 14 years
- Created a system for consistent lead generation without reliance on paid ads
We also set up a system to identify their anonymous website visitors. We provide them with the names, addresses, and email addresses of visitors to their website who have not filled out any forms. We even set up an automatic email drip campaign to reach out to these people. This has resulted in additional website visits from these people as well as numerous “requests for quotes” as well.
The Results
The impact has been nothing short of transformational:
- They now dominate the search engines for the most valuable pool-related searches in their market
- They spend $0 on PPC ads—completely eliminating their need for paid traffic
- Over time, we’ve saved them more than $1,000,000 in ad spend
- The leads generated through our work have produced over $20,000,000 in revenue
$1,000,000
$ Saved by Eliminating PPC Ads
$1,602,110
$ Average Yearly Revenue from Website Leads
$20,000,000+
$ Revenue Generated from JPI Turnkey SEO Services
Ready to See What’s Possible for Your Business?
Get your Pool Marketing Audit today and take the first step toward dominating your local market.
Why This Matters
This case study proves the long-term power of organic marketing. By investing in a fixed monthly plan for less than they were spending on PPC, this pool company traded the endless cycle of ad spend for a sustainable system that grows stronger each year. Instead of paying per click, they now own their digital presence—and the results speak for themselves.
Here is Some of Their Actual Data
From $1M Saved to $20M Earned — What Could Be Your Story?
Ready to stop overspending on ads and start building long-term growth?
Why Fixed-Fee Turnkey Marketing Works
- Full Access Without Surprises: You get everything—tools, content, turnkey SEO, Google Maps optimization, support—under one predictable monthly fee. No hidden charges.
- Strategy + Execution: We don’t just give advice, we deliver turn-key execution so you can focus on building and selling.
- Transparency: All results are trackable in our dashboard. You can see how your rankings compare with competitors on high-value searches and how they change over time.
- Sustainable Organic Growth: Without relying on PPC, everything built can compound over time—content, rankings, reputation.
We are also helping them dominate Google Maps
