Success
“ JP Innovation was highly recommended to us by a friend and despite reservations, I took the plunge. So glad I did. Jim and his team provide meaningful and concrete results you can measure every week. I have loved watching my dashboard each week and seeing my Google rankings climb to the top of the heap. But honestly, the best part of the partnership has been Jim’s passion for what he does. He’s so focused on my account that I often feel like I’m his only one. If you’re looking to really be on the cutting edge of online presence, don’t hesitate to pull the trigger.
Parker Ewing – Ewing Aquatech
(Ewing Aquatech was the first pool company in the country to benefit from our
new AI tool that helps pool companies outrank their competitors by analyzing their competitors’ websites and making recommendations on what you can improve to rank higher in Google for specific searches. Learn more here.
Here is Ewing Aquatech’s Actual Rankings vs Their Competitors
Click on any screenshot to enlarge
Pool Builder Searches
Pool Remodeling Searches
Pool Financing Searches
Pool Designer Searches
Spas & Hot Tub Searches
The Situation
This residential pool builder was struggling with a minimal number of leads from their website, outdated site design, low search visibility, and weak follow-up with inquiries. Most of their leads came through referrals or sporadic calls, but they lacked a repeatable system and reliable metrics to scale growth.
From Sparse Website Leads to Consistent Contract Wins
Our Approach
They enrolled in our Success-Based Turnkey Marketing program, which means they pay a small fixed monthly fee and success fees only when a project is sold from a lead we generate. Here’s what we did:
- Performed a full SEO audit
- Conducted extensive research to identify the most valuable searches based on their services, their competitors, and their market
- Built a new website and optimized the site structure to rank better for high-value local searches (like “custom pool builder near me,” “pool installation”, etc.)
- Updated website messaging and landing pages to clearly speak to the homeowner’s needs—speed, design quality, maintenance, etc.
- Optimized their Google Business Profile so they rank better in Google Maps
- Created a system for tracking their website leads and notifications
- Set up their dashboard so they could track how they ranked vs. competitors on important searches, lead flow, conversions, and revenue tied to leads
- We used our new AI tool to help them outrank their competitors
- Continue to make strategic improvements to the website and rankings (look at the results!)
The first step in creating a strategy for this company involved conducting extensive research. We need to identify the most valuable searches for them. These are the searches being conducted by individuals with the intention of hiring a pool company. We did this using their services and their market. Once we created a list of the most valuable searches, we proceeded by creating a plan to target these searches. We do this by optimizing and creating new content.
Our system of tracking their rankings, as well as those of their competitors, allowed us to make systematic improvements to their rankings.
As we do for all our clients, we built a custom dashboard for them, enabling us to access their rankings easily. We also make it available to them 24/7/365.
We also setup a system to identify anonymous visitors to their website and provide them with names, addresses, and email addresses.
The Results
Within just a few months, this client saw dramatic improvements:
- A surge in high-intent organic leads, with many more coming through search instead of referrals
- Measurable ranking improvements that helped them outrank local competitors for multiple high-value search terms
- Easy system for managing leads
- Identifying anonymous website visitors
Most importantly, they now generate $35 in revenue for every $1 spent with us — delivering an incredible 601% ROI.
Ready to See What’s Possible for Your Business?
Get your Pool Marketing Audit today and take the first step toward dominating your local market.
What Stands Out
- Risk-aligned model: Low fixed cost + success fees = growth oriented & cash-flow friendly
- Data-driven visibility: The custom dashboard showed exactly which keywords and competitor rankings mattered
- Lead tracking: Client loves our system for notifying them and management of leads
Could This Be Your Story?
If you want to move from unpredictable referrals to consistent, trackable leads—and only pay more when you close deals—this Success-Based model could be your game-changer.
What Makes Success-Based Work
- Low Risk, High Potential — With most of the financial burden shifted away from you until results arrive, there’s minimal risk involved in trying.
- Focused on What Matters — We optimize for valuable searches, not just traffic. We target phrases that lead to real projects.
- Custom Easy-to-Use Lead Tracking — We built a system that automatically tracks your website leads. You receive an email notification for each lead as well.
- Transparent Tracking — From rankings vs competitors on key searches, to lead quality and conversions, everything is tracked in your dashboard so you see exactly where success comes from.