Features – Retargeting Website Visitors
Retargeting Website Visitors — Reconnect With Ready Buyers
What’s Retargeting and Why It Works
Did you know that 90%+ of visitors leave your website without taking action? Many of them are interested, but they haven’t made the decision yet. Retargeting gives you a second chance—showing messages to these past visitors to bring them back when they’re ready. This strengthens brand recall, builds trust, and significantly increases conversion chances.
How We Use Retargeting at PoolBuilderLeads.ai
Tracking Visits & Defining Audiences
We use tracking code/pixels to identify which homeowners have visited key pages—such as service, gallery, or quote pages—but didn’t convert. These become your retargeting audience.
Tailored Messaging & Email Sequences
We can create an email sequence to send to the people who have been on your website. I am not talking about the people who have requested a quote. I am talking about the anonymous people who have just visited your website. We can even track return visits by them and whether they request a quote.
Optimizing Frequency & Timing
It’s not just about sending emails—it’s about sending them at the right cadence so that you’re staying top-of-mind, but not annoying. We experiment to find the best timing and message mix.
Highly Relevant Offers
Sometimes a homeowner’s journey stalls because of price, design uncertainty, or service concerns. Retargeting gives you a chance to present special offers, financing options, or send more content that addresses objections.
Tracking & Insights in Your Dashboard
All retargeting performance is visible in your dashboard—impressions, clicks, conversions, cost per lead, and revenue generated. You can see how many of your leads came back thanks to retargeting and which messaging worked best. You even have access to the list of these people including: names, emails, and addresses.
Our four different plans offer different options. Some functionality is only available in specific plans.
Learn about our plans here.
Not sure how to get the best results for your company?
Pool builders can have amazing dashboards that helps them stay ahead of the competition.
Benefits Pool Companies See from Effective Follow-Up
- Recover Lost Opportunities
Visitors who don’t convert the first time often still want what you offer. Retargeting gives them a reason to revisit. - Boost Conversions Without Raising Traffic Costs
Getting more traffic can be expensive. Retargeting leverages existing traffic more effectively. - Build Trust & Credibility
Seeing your brand multiple times helps homeowners feel confident choosing you—especially for a big purchase like a pool. - Improve ROI
Because retargeted visitors are already somewhat familiar with your brand, they convert at higher rates and cost less per conversion. - Stay Competitive
Many pool companies chase new leads but overlook retargeting. Doing it well sets you apart from those who rely purely on first impressions.
- Recover Lost Opportunities
How Our Feature Integrates Into Your Marketing Stack
Works alongside your SEO, Lead Generation, and Follow-Up tools
Seamlessly blends with AI-generated messaging and follow-up email sequences
Enables re-engagement of old leads who didn’t convert the first time
Ready to See What’s Possible for Your Business?
Get your Pool Marketing Audit today and take the first step toward dominating your local market.
Results That Speak
We’ve helped pool companies across the U.S. generate more qualified leads, improve their sales processes, and grow revenue without wasting ad dollars.
A Note About This Pool Builder
This is our longest-standing client, for whom we have been providing turnkey marketing services for 15 years. When they first came to us, they were spending approximately $8,000 per month on PPC ads. Currently, they spend $0 per month on these ads. We have saved them over $1,000,000 by reducing their dependence on PPC advertising, all while helping to increase their sales.
$1,000,000
$ Saved by Eliminating PPC Ads
$1,602,110
$ Average Yearly Revenue from Website Leads
$20,000,000+
$ Revenue Generated from JPI Turnkey SEO Services
This Plan Includes a Custom Built Dashboard
- Based on Your Services
- Based on Your Market
- Based on Your Competitors
Here are some screenshots from one of our clients’ dashboards. All company names have been obfuscated to maintain privacy. In the actual dashboard, you have all the company names and details showing for your competitors.