Features – Reporting & Analytics
Reporting & Analytics — Clarity, Insight, and Data You Can Act On
Why Deep Analytics Matter for Pool Builders
You can’t improve what you don’t track. For pool companies, understanding where your leads are coming from, which searches are driving traffic, how you compare against competitors, and which parts of your funnel convert best—all of that matters. Reporting and analytics turn guesswork into strategy: you gain clarity, make smarter decisions, and reliably scale your marketing.
What You Get with Our Reporting & Analytics System
Custom Dashboard Built for Pool Companies
See your most important metrics at a glance: keyword rankings, traffic sources, leads, conversions, revenue from leads, and how you stack up against local competitors on high-value searches.
Lead Source & Conversion Tracking
Know exactly how leads are generated — website forms, calls, service pages, quote requests — and which ones are converting into booked projects. High clarity on “what’s working” so you do more of it.
Competitor Positioning Insights
Compare your rankings vs competitors for the most valuable local search terms. See where you lead, where you lag, and where opportunities exist to capture market share.
Trend & Performance Reports
Monthly or period-based reports that show growth over time: traffic trends, changes in conversion rate, lead volume, and revenue tied back to your marketing efforts.
Alerting & Anomaly Detection
We monitor for big changes — e.g. sudden drops in rankings, traffic, or key keyword positions — so you can act quickly and avoid losing momentum.
Data Visualization & Clear Metrics
Built-in graphs, charts, and visual representations make it easy to understand the numbers — even if you’re not a data analyst. Focus on the insights, not the math.
Forecasting & ROI Calculations
Watch projections for how traffic & leads could grow based on current trends. See your approximate ROI and revenue potential from leads generated — so you can plan budgets with confidence.
Our four different plans offer different options. Some functionality is only available in specific plans.
Learn about our plans here.
Not sure how to get the best results for your company?
Pool builders can have amazing dashboards that helps them stay ahead of the competition.
How This Helps Pool Companies
- Eliminate Uncertainty — Stop speculating about what’s working. Get precise data you can trust.
- Make Smart Decisions — Pinpoint what to invest in: which keywords, content, service pages, or follow-ups are giving you results.
- Optimize Marketing Spend — When you know which sources and channels convert best, you can focus your time and resources where they’ll drive the most profit.
- Outrank Competitors — With competitor rankings and keyword performance, you’ll know where to strike and how to move ahead in local search.
- Grow Consistently — Tracking progress monthly helps you build momentum: traffic grows, conversions improve, and ROI becomes more predictable.
What’s Tracked in Your Dashboard
- Keyword ranking positions for key pool-company terms
- Lead volume by channel (search, website, referrals, etc.)
- Conversion rate (from visitor → lead → sale)
- Revenue attributed to leads generated via your marketing
- Competitor rankings for those same high-value terms
- Trends over time: traffic growth, lead increases, changes in conversions
Want to See the Dashboard in Action?
Get a preview of what your data could look like. See sample dashboards and reports to understand how clarity and insight from analytics can change how you run your business.
Results That Speak
We’ve helped pool companies across the U.S. generate more qualified leads, improve their sales processes, and grow revenue without wasting ad dollars.
A Note About This Pool Builder
This is our longest-standing client, for whom we have been providing turnkey marketing services for 15 years. When they first came to us, they were spending approximately $8,000 per month on PPC ads. Currently, they spend $0 per month on these ads. We have saved them over $1,000,000 by reducing their dependence on PPC advertising, all while helping to increase their sales.